We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. Leonard v. Pepsico, Inc., 88 F. Supp. In that ad, Pepsi advertised a Harrier Jump Jet as a prize that can be redeemed for 7,000,000 points. We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. As part of their advertising campaign, Pepsi was touting a Harrier Jet in a commercial advertisement for their “Pepsi Points” program. The White House stated that the Harrier Jet would not be sold to civilians without "demilitarization," which, in the case of the Harrier, would have included stripping it of its ability to land and take off vertically. The Pepsi/Harrier Jet Case The Pepsi Harrier Jet commercial was obviously a humorous jest on behal of Pepsi. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. It seemed like a simple, tongue-in-cheek concept to the marketing wizards at Pepsi in 1995; entice the ‘Pepsi Generation’ into earning points to subsequently redeem them for rewards as part of their Pepsi Stuff campaign. Pepsi initially refused his claim: “The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad.” But Leonard … Leonard vs. PepsiCo, Inc. was the case of 1996. The young business student accused Pepsi of fraud and breach of contract, while Pepsi argued the commercial’s use of … It was shown that one could acquire the aircraft for 7 million points. This caught the eye of 21-year-old John Leonard. A business student’s dream of claiming a $34 million Harrier jet from Pepsi went down in flames yesterday when a federal judge ruled it was not reasonable for him to … In a TV commercial that aired in 1995, Pepsi jokingly included the Harrier as one of the prizes that could be received with a "mere" 7 million Pepsi points. by John McMahon Buy Pepsi products, collect Pepsi points and use them to claim prizes like t-shirts, or – for 7 million points – a Harrier jump jet. A t-shirt at 75 points, sunglasses at 175 points, a leather jacket at 14,50 points. (Wynn Aff. The court held that the commercial could not be taken seriously as it showed a teenager flying a fighter aircraft worth 23 million dollars to school, which clearly is unrealistic. But the people making the commercial wanted to end it on some zany bit of “classic Pepsi” craziness. Pepsi laughed off the claim, pointing out the Harrier had never been offered in the Pepsi Points catalogue and was just in the commercial to provide a humorous completion to the piece. The court described the relevant portion of the televised commercial as follows: The scene then shifts to three young boys sitting in front of a high school building. Pepsi can’t just market that it tastes good. The commercial advertises the Jet for 7 million Pepsi Points, which roughly converts to $7 million. The TV commercial where the company advertised the points for stuff featured someone doing exactly that. Pepsi Stuff Harrier Jet lawsuit story involves John Leonard suing Pepsi Co because he accumulated the Pepsi Points necessary to purchase the Harrier Jet from a commercial. Synopsis of Rule of Law. He then consistently collected 7 million points and sent Pepsi a plea to send him the Harrier jet. The commercial for the campaign also stated that a Harrier Jet would be given for 7 million points. Additionally, will Mr Leonard get his Harrier jet Why or why not? 2d 116, (S.D.N.Y. Exh. Without a … But a protest is not the right feeling. The court described the relevant portion of the televised commercial as follows: In the end, Leonard’s lawsuit fizzled out. As a business they did make an offer, but they didn’t give any specifics or regulations on the offer so they could have also given a model of the Harrier Jet. Defendant refused to deliver the harrier jet. Get stuff.” And according to the commercial, among the stuff you could get was a Harrier Jet. Additionally, how much is a Harrier jet worth? The slogan was simple: “Drink Pepsi. The commercial for the campaign also stated that a Harrier Jet would be given for 7 million points. 1999), aff'd 210 F.3d 88 (2d Cir. That’s quite alot of soda to consume. This one is best remembered because a business student found a loophole and ended up suing Pepsi for his Harrier Jet. References The TV commercial where they advertised the points for stuff featured someone doing exactly that. The court ruled in favor of Pepsi but I think this guy should have got his jet. While that sounds like a lot of points to get from drinking Pepsi products (roughly 190 Pepsis a day for 100 years), the company also allowed customers to purchase points for 10 cents a piece. B (second).) The fine print on the contest said that you could buy Pepsi Points for just $0.10 a piece without any purchase required of Pepsi products. Though Pepsi did end up changing the commercial to 700,000,000 points for the jet. John Leonard thought that sounded like a great deal. The PepsiCo order catalog did not include the Harrier jet. Mr. Leonard responded via his lawyer: Your letter of May 7, 1996 is totally unacceptable. Pepsi continued to air the commercial, but updated the cost of the Harrier Jet to 700 million Pepsi points. 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