Join us for digital seminars, classes and other fun … But you have to remember, no doesn’t mean “no”, no means “not now”. Then I met the founder, Bill who is a super nice guy and I liked the brand even better. But many consumers still believe you have to make sacrifices when you select natural skin care products. The brand combines all-natural formulas with luxe packaging and effective results and its HydrExtreme® is a Canadian Beauty Innovation Awards Grand Prize Winner. The greatest thing about Detox is that every once in a while, an ambassador (or sometimes even the founder!) Photo cred – @xoxo_biancacanales. It’s also very thick, so wet hands before adding a dollop. These early adopters were typically shopping for their personal care products in health food stores, which didn’t appeal to me. I start with a fresh blade every Monday. BB: I have learned that every cliché you’ve ever heard about starting a small business is true. You've 100% seen Toronto-born hairstylist, Marc Anthony's, hair products on shelves at Shoppers Drug Mart. Name & Title:  Bill Baker, Founder and CEO. “I like to say we’re skin care, not salad dressing,” says the line’s founder, Bill Baker. Founder Rose-Marie Swift's tale of discovering a high chemical load from exposure to cosmetics really struck a chord with me, and so I try to wear things with safe ingredients when I'm not testing. If we miss the walk for some reason, I feel it. When Consonant opened its first store in Toronto seven years ago, it did so on a shoestring budget, says William Baker, president and founder of Consonant Skincare. It can be challenging, it can be frustrating, and it will probably take a lot longer than you think. 4. I've had mine for several years now, and it is one of my most-used skincare gadgets! Occupation: Founder and CEO of Consonant Skincare Twitter: @ConsonantCEO. Craig Patterson, now based in Toronto, is the founder and Editor-in-Chief Retail Insider. So this can make distribution a challenge, not just outside of Canada, but even within our own borders. Consonant Skincare ’s all-natural, made-in-Canada products are available now online at Sephora.ca . I spoke to Bill Baker, founder of Consonant Skincare, to learn the ins and outs of storing your beauty products in the refrigerator. A foaming lather that offers a deep clean, Bill can’t keep this face wash in stock. I don’t just plan to go to the gym, I make an appointment to meet someone there. Like the Proenza Schouler collab for MAC Cosmetics, this next product is a best-seller product for good reason. He swears they don’t call it “liquid gold” for nothing. Learn about Skin + Mind below. See our, Why Women Skip Meals to Save Up for Beauty Products, Proenza Schouler collab for MAC Cosmetics, Consonant Ultra Moisturizing Organic Face Cream for Dry Skin. © 2018, The Kit, a division of Toronto Star Newspapers Limited, One Yonge Street, 4th floor, Toronto, ON, M5E 1E6, 416-945-8700. Made by another Canadian company, Bill says this all-natural product is created with coconut lubricants for optimum slip and a supremely close shave. BB: I am a person who has suffered from bad skin for my whole life. But in our new store, customers will have an experience. KMS California Hair Play Molding Paste, $21. Ever since, the line has become one of Canada’s favourite premium brands for advanced all-natural skin-care solutions. Shick Quattro Titanium Razor She is beyond incredible. Apply to towel-dried hair for shaping and dry hair for definition. This is not meant to sound negative, but it is the reality of a small business. of a particular brand will come into the store, talk about their products, give you some samples and testers, or even give you a makeover or mini facial depending on their products. Favourite feature: 100 per cent natural products that are suitable for even very sensitive skin.Most are available without scent, so they won’t clash with your posh perfume. 0 intéressé(e)s. Partagez cet évènement avec vos amis. To that end, I wouldn’t change a thing. ALL MATERIALS ©2010 - 2018 Gracie Carroll, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), 7 Clean Beauty Sets That Are Perfect To Gift This Season, 7 Products To Have On Hand To Help Remedy Dry Winter Hair, 7 Skincare Products That’ll Help Protect Your Skin From Blue Light, 7 Of The Best Local Beauty Stores In Toronto To Shop, 6 Of The Best Blow Dry Brushes To Buy For The Perfect At-Home Blowout. Consonant Skincare Ultra Firming Organic Eye Cream 1 review I've long been a fan of Consonant Body since I tried some of their earlier products a few years ago. Whether that is accounting or acting, running a business or running a race. Since Bill just opened up his third brick and mortar Consonant Skincare location in Toronto, this time on West Queen West (just a hop, skip and a jump from Trinity Bellwoods), I couldn’t think of a better person to interview for our latest #FounderFiles feature. Kristina Breckon, Consonant Skincare's VP of Marketing & Operations, talks about her personal employment journey, how it helped her become effective within Consonant, and shares what contributes to its longevity in the skincare industry. We talked to founder Bill Baker to find out more about how he is working to change our perceptions of natural skincare. In fact, his Toronto-based skincare brand claims to offer 100 percent natural products which are also made in Canada. Email or Phone: Password: Forgot account? We often receive questions about what inspired the creation of Consonant Skincare, along with every other inquiry under the sun about our products and company in general. Consonant HydrExtreme BB: Buying online is very functional, and has become an almost commoditized transaction. And that is what is most special about our products: they’re healthy AND they work! Nothing beats natural for capital I inspiration. E7: How did you start your business? Consonant HydrExtreme is my all-time favourite hydrating serum—I've raved about it on this website dozens of times! From New York to Toronto, Carly has previously worked at CosmoGirl!, Jill Stuart and Michael Kors. 3. The fortress of moisturizers and hair oils I’ve unknowingly built around my desktop, plus the stack of […] Every single person who works here at Consonant Skincare is passionate about helping our customers discover their best skin. E7: Do you have a daily or regular ritual you practice that you love? Founder Rose-Marie Swift's tale of discovering a high chemical load from exposure to cosmetics really struck a chord with me, and so I try to wear things with safe ingredients when I'm not testing. What inspired you to start? Notify me of follow-up comments by email. She is an old soul beyond her years and is doing some amazing things, it’s truly a treat to watch. BB: Our promise is to help people with skin achieve their best skin. Learn about Skin + … Along with being the Science and Wellness manager at Consonant Skincare, Erika has her Master's Degree in Human Health and Nutritonal Science, is a long-distance runner and is the founder of Fuel Proof Health, a network for athletes and movement enthusiasts alike. I could listen to her speak for hours. -Bill Baker, Founder Consonant Skincare Try square breathing while lathering Hand washing tip: practice square breathing to help you scrub for the recommended 20-seconds and calm your mind and body E7: What have been some of the biggest lessons you’ve learned from running your business? It is extremely dry, prone to sun damage, and very sensitive. Your email address will not be published. Successful marketing requires planning and resources. A Detox Market promotion . These are the people that help me the most. Apply a drop of HydrExtreme full strength to any fine lines or dry spots, and you’ll start to see results almost immediately.”. Consonant HydrExtreme. Bio: After more than 20 years working on the client and agency sides of consumer products and services businesses (including Bristol-Myers, AT&T, CIBC, Molson and Microsoft), Bill Baker was no stranger to positioning and branding Fortune 500 companies and their brands. Our products are formulated to provide potent and persistent hydration above all else, and that benefits everyone regardless of skin type. Baker launched Consonant in 2009, after his struggle with dry skin and eczema left him inspired to open his own skincare company. It will help thin the product for easier application.”. BB: This isn’t always easy. The founder of natural skin-care line Consonant Skincare, Bill Baker, opens up his kit to The Kit so we can take a peek inside to see what products he uses. (A great problem to have!). Log In. The brand combines all-natural formulas with luxe packaging and effective results and its HydrExtreme® is a Canadian Beauty Innovation Awards Grand Prize Winner. Bio: After more than 20 years working on the client and agency sides of consumer products and services businesses (including Bristol-Myers, AT&T, CIBC, Molson and Microsoft), Bill Baker was no stranger to positioning and branding Fortune 500 companies and their brands. I’ve made a lot of sacrifices to get Consonant Skincare off the ground. body. Consonant Skincare’s value proposition could see it expand its base of stores well beyond the Toronto market — with prices that are mid-range and quality that is unmatched, the brand anticipates gaining and maintaining loyalty by supplying exceptional products in friendly, attractive retail spaces. So, how do you go to market? Through my research I also discovered a nascent but growing movement of people looking for products without the harmful chemicals. When it opened its second store in the city’s downtown core, it took more of an influencer and outreach approach. Consonant Ultra Moisturizing Organic Face Cream for Dry Skin, $54. In this case, more is better. But I was finding I was losing balance as I struggled to stay on top of everything happening in my personal and professional lives. We believe Consonant Skincare can live at the foundation of every person’s skin care regimen. 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